The powerful, two-minute video highlights inequalities experienced by women around the world, and is narrated by Judie Dench, who plays Bond’s controller M in the spy films, but is best known in NL for her role in The Shipping News.
She asks whether Bond, “someone with such a fondness for women”, has ever considered “what it might be like to be like one”.
Like I said — powerful.
Here in NL, there’s controversy over the NL government’s Respect Women TV ad — one spoke in a six-year, $12-million campaign.
The text is straight forward enough:
You’ll show him how to spell his name, and how to tie his shoes, to play ball, and to share. Make sure you show him how to respect women.
As a father, I've got no problem with that.
I taught my boys how to tie their laces.
I can also teach them about respect for women.
But some people — including Randy Lieb-Warmsworth of Ramea — have written letters to the editor of The Telegram describing the commercial as a “cynical, righteous, exploitative misrepresentation.”
“Who better to teach them (boys) to respect the women in their life?” asked Emily Thompson of St. John’s in another letter to the editor.
I bet OO7 wouldn't have a problem with the commercial.